National Agents Alliance hosts two national events each year at the Raleigh Convention Center and the direct economic impact brings more than a $2.4 million injection into the city, according to Loren Gold, executive vice president of the Greater Raleigh Convention and Visitors Bureau.
National Agents Alliance expects more than 3,000 insurance agents to swarm downtown Raleigh beginning Jan. 27, when NAA, an Insurance Marketing Organization, hosts the first of its two annual national events at the Raleigh Convention Center. The event, “Be Your Own Rock Star” Version 2.0 National Convention convenes on Friday at 12:45 p.m. and adjourns at 1 p.m. on Sunday.
“The Greater Raleigh Convention and Visitors Bureau and the Raleigh Convention Center are thrilled to have the opportunity to host the twice annual National Agents Alliance events,” Gold said Friday. “These valuable visitor dollars are spent within our hotels, restaurant, shops, and small business’ and represent a significant impact to our community.”
National Agents Alliance was the first major event held at the RCC in September of 2008. NAA held a second event there in Jan. of 2009, and 2012 will be the third consecutive year that the company has held two events annually in January and July.
“National Agents Alliance was not only the Raleigh Convention Center’s first customer, they are our most regular; bringing two national meetings to us every year,” Raleigh Mayor Nancy McFarlane said.
“Raleigh is delighted to be welcome back NAA’s National Convention in a couple weeks and we are looking forward to their return in July for their 2012 Leadership Conference.”
Laurie Okun, RCC Director of Marketing, described National Agents Alliance as a special organization with a special mission. National Agents Alliance is the RCC’s top account and is the top revenue-producing spot for the RCC when the two annual NAA events are combined.
“It is rare to find such a working relationship, and it is rare to find an organization so interested in helping to boost their local economy by keeping their top events in their home state of North Carolina,” Okun said.
The keynote speaker is Jon Gordon, the bestselling author of The Energy Bus, who will speak from 10 a.m. until noon on Saturday, Jan. 28. Gordon coaches and consults several Fortune 500 companies, NFL teams and NCAA athletic teams. He is the author of six books published by.
Other conference presenters are as follows:
Benny Suggs, a 1969 graduate of North Carolina State University (NCSU) and the executive director of the NCSU Alumni Association, will kick off the opening ceremonies. Prior to returning to NCSU, Suggs worked as the general manager of the Harley Owners Group and Rider Services at Harley-Davidson Motor Company;
Wayne Goodwin, who serves as the North Carolina commissioner of insurance, will speak at 1:05 p.m. on Friday. Goodwin previously served as a member of the North Carolina General Assembly. Goodwin served four terms in the state House and currently serves as president of the N.C. Center for Voter Education; and,
Debbie Yow, who is the director of athletics at North Carolina State University, has significantly increased the overall NCSU athletics department budget to $56.6 million for operations and scholarships. Yow oversees a department that includes approximately 185 full-time staff and 525 student-athletes. Yow was previously the athletic director at the University of Maryland for 14 years.
NAA President and Chief Executive Officer Andy Albright said he expects the January event to be the best his company has hosted since its inception in 2002.
“We are proud to partner with the city of Raleigh and the Raleigh Convention Center,” Albright said. “Our events have continued to grow and this event will be no different. We plan to make this our best event yet.”
National Agents Alliance is a lead generation and marketing organization that offers life insurance, annuities, and other financial services products through more than 7,000 active independent sales representatives in 50 states. National Agents Alliance focuses on serving middle-income families.