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Keatts To Deliver Keynote Address To The Alliance at ‘Family Reunion’

BURLINGTON, N.C. – Members of The Alliance will hear a spirited message from North Carolina State men’s head basketball coach Kevin Keatts, the keynote speaker, during “Family Reunion” at the Alliance Convention Center in Burlington, N.C. on July 19.

Keatts, who is entering his third season as the Wolfpack’s head coach, is known for his huge personality and colorful storytelling. In his first season in Raleigh, N.C., Keatts won 21 games, tying legendary coach Everett Case (21-4 in 1946-47) for the most regular season wins by a first-year head coach in the program’s history. This past season, Keatts’ team posted a 24-12 record and played in the NIT Tournament after making the NCAA Tournament in his first season with NC State.

The Alliance President and CEO Andy Albright said Keatts was a perfect fit to address the company because of his leadership skills and ability to motivate people.

“When we knew that Coach Keatts was available, we didn’t hesitate,” Albright said. “I got excited just thinking about having him on stage to talk to our team. He’s a great leader and an even better person. He loves helping people set goals, improve and win. Kevin Keatts is a winner, and I know The Alliance will learn something that will help them once he speaks at ‘Family Reunion.’ I’m proud to call Coach Keatts a good friend.”

“Family Reunion” is one of two national events held by The Alliance at its Burlington, N.C. headquarters annually. It provides training and leadership for its agents, who sell life insurance in all 50 states. To learn more about this event, please visit

Keatts came to NC State after three seasons as head coach of UNC-Wilmington. With the Seahawks, Keatts complied a record of 72-28 (.720) and a 41-13 (.759) mark in Colonial Athletic Association play.

Keatts led the Seahawks to postseason play all three years he was at UNC-Wilmington after taking over a program without a postseason berth in the previous eight seasons. The Seahawks went to the CIT in 2015 before making back-to-back NCAA Tournament appearances in 2016 and 2017. The 2016 NCAA Tournament appearance was the school’s first since the 2005-06 campaign.

A native of Lynchburg, Va., he guided the Seahawks to CAA regular season titles all three years in Wilmington and was named CAA Coach of the Year in 2015 and 2016. He was the first coach in conference history to earn Coach of the Year accolades in back-to-back seasons.

Keatts took over a program that finished last in the CAA in 2013-14 and led them to a share of the regular season title for its sixth regular season conference championship in 2014-15.

He came to UNC-Wilmington after three seasons as an assistant coach on Rick Pitino’s staff at Louisville and was elevated to associate head coach in January of 2014. While on staff at Louisville, Keatts and the Cardinals went 96-21 (.821) and Keatts helped the Cardinals compile two straight top-10 recruiting classes en route to a pair of Big East Conference championships and NCAA Final Four appearances in 2012 and 2013.

In July 2013, after surveying more than 200 collegiate coaches, named him the third most respected/feared assistant coach in the nation.

Prior to arriving at Louisville, Keatts served as the head coach at Hargrave Military Academy in Chatham, Va. In 10 seasons with two separate stints at Hargrave (1999-2001, 2003-2011), he compiled a 263-17 record with two national prep championships (2004, 2008), three runner-up finishes (2005, 2006, 2009) and two other appearances among the final four prep teams (2007, 2010).

Keatts, who was inducted into Hargrave’s Hall of Fame in 2011, won his second national prep title in 2008 with an unblemished 29-0 record – the school’s first undefeated season. His teams lost one or fewer games six times.

Hargrave produced 103 players who signed NCAA Division I men’s basketball scholarships during his 10 seasons and 18 others played on the NCAA Division II level.

Keatts also was an assistant coach at Marshall and Southwestern Michigan College. He worked for two seasons at Marshall (2001-03) and assisted with the program at Southwestern Michigan in Dowagiac, Mich., during the 1996-97 campaign.

He was a two-sport standout in football and basketball at Heritage High School in Lynchburg, Va., and went on to play four seasons of basketball as a point guard at Ferrum (Va.) College. He later earned his Bachelor’s Degree while at Marshall.

Keatts and his wife Georgette, have two sons, K.J. and Kaden.

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