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Keller Williams Realty’s Kokoszka challenges National Agents Alliance to clear hurdles of business, life

RALEIGH, N.C.  – Dianna Kokoszka addressed more than 2,000 people during the National Agents Alliance National Convention at the Raleigh Conference Center Jan. 23, delivering a message to be positive, keep engaging people and continue to grow in life and business.

Kokoska, Vice President of the Mega Achievement Productivity Systems for Keller Williams Realty, spoke to the lively crowd about a number of topics including the attraction quotient, creating positive energy in people and finding ways to grow your business consistently.

Kokoska learned about National Agents Alliance after meeting President and Chief Executive Officer Andy Albright about five years ago at a leadership conference. The two have remained in touch, with Albright speaking to the Dallas-based Keller Williams Realty’s leaders late last year.

“I met Dianna through a couple of John C. Maxwell Exchanges and she’s great at what she does,” Albright said. “I asked her to come speak at a National Agents Alliance event, but I never got her to say yes. That never deterred me, and after about five or six times, she finally said yes. We were glad to have her and I thought she had a great message for our team.”

Part of that message was simply having a positive outlook in business and life. “Things happen to those who create positive energy,” Kokoska told the audience. “When you have a purpose and put God in your life, the how will take care of itself. Nothing will hold you back, you just need to know the why. Then, you just have to go after it with high energy.”

Kokoszka encouraged those in attendance to write down five things each night that you are thankful for and five more things you hope to accomplish the following day. She said having a total belief in what you are doing is an important ingredient in being successful. If you don’t have that, Kokoszka maintains, then you need an attitude adjustment or your results won’t reach the level they should be at.

Another important message Kokoszka relayed was the value of persistency in sales and recruiting. She said getting a no initially was never personal, instead it was just a no at that time. She backed her argument with an interesting statistic regarding retail shopping and customer service.

The average customer service representative will only ask a customer one time if they need help with anything. Only 44 percent will ask a second time, 22 percent ask a third and a lowly 11 percent ask a fourth time. Those asking a fifth time – only seven percent – are the most successful employees in terms of sales results. Most customers answer yes to a product after being asked five times or more. “You must keep asking over and over and over until you get a yes,” Kokoszka said.


Keller Williams Realty, is an Austin, Texas-based, real estate franchise company with over 78,000 real estate agents, operating in more than 695 market centers (offices) across the United States and Canada. Keller Williams Realty is currently the third-largest residential real estate company in the United States. Keller Williams is home of MREA – The Millionaire Real Estate Agent. Our coaches are mega agents themselves who have been selected specifically to build the next generation of Keller Williams’ Mega Agents. These hand selected MREA experts have mastered the systems and models outlined in Gary Keller’s best-selling book. They’ve been through extensive training with Dianna Kokoszka in order to teach people how to master these key real estate principles.

For more information on Keller Williams Realty, visit


National Agents Alliance is an innovative lead generation and marketing organization that sells life insurance, annuities, and other financial services products through more than 7,000 active independent sales representatives in 50 states. Focused on serving middle-income families, National Agents Alliance is the No. 1 United States provider of mortgage protection insurance and offers a broad array of other affordable products from highly regarded companies such as Mutual of Omaha, Foresters, and ING. Since its inception in 2002, National Agents Alliance has helped more than 670,000 families successfully apply for more than $78 billion in life insurance coverage.

For more information about National Agents Alliance, visit or call 1-866-752-1163.

For additional information on this topic, please call Mac Heffner at 336.227.3319 x1189 or email Mac at

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