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Philanthropy Coach Encourages Execs to “Grow Their Hearts”

BURLINGTON, N.C. – Dan Rice, a nationally known expert on charitable giving, challenged a group of top executives and business owners to grow their hearts as fast as they grow their wallets.

Rice was one of two keynote speakers at a Charitable Giving Workshop held here Monday, Nov. 26. The event was sponsored by National Agents Alliance, an insurance marketing organization with more than 6,000 life insurance agents nationwide.

Several of NAA’s top agency managers attended, including representatives from seven states. Some of the attendees flew in from as far as California, including the event’s other keynote speaker, Dick Jenkins, CEO of EMF Broadcasting (parent company of the widely popular K-Love and Air-One Radio Networks). Several top executives from throughout the Piedmont-Triad also participated in the workshop.

“The vision for your company and the vision for your giving should go together,” Rice said. “If you have a vision for a $100 million company, then why not come alongside it with a vision for a $10 million foundation.”

Rice encouraged the attendees to develop an annual strategic giving plan. That plan should include any promises you have made (such as pledges to various charities), any obligations you feel you have, gifts that may help you develop or maintain relationships, programs and projects that you believe in, and the “things that you are most passionate about.”

He said executives always should consult with their family members before making large charitable gifts. “Perhaps you need to change the way you think,” he said. “Perhaps you need to move from asking the question, ‘What do I want to do with my money?’ to ‘What do I want to do with the family’s money?’ to ‘What does the family want to do with the family’s money?’”

Rice said giving can be used as part of a “family wealth preparatory school” and can be used to help educate all members of your family (including children) about money.

Jenkins, who was president of EMF for 21 years before being named CEO in September, shared several of the life lessons that have helped him in developing a rapidly growing business. Under his direction, EMF has grown from one station to more than 550 radio signals, becoming the largest Christian music broadcaster in the world.

Jenkins told the executives in attendance that growth comes when you are willing to do something you have never done before. “Don’t be afraid to try something new,” he said. “Be on the lookout for new experiences and new challenges, and then embrace them. …and never accept the thought that it can’t be done.”

The workshop was created by Andy Albright, president and CEO of National Agents Alliance, in part to help educate the company’s top managers about the various tax benefits of charitable gifts.

“National Agents Alliance is a fast-growing company that is rapidly creating multiple six- and seven-figure income earners,” said Kurt Ward, NAA’s director of communication. “We want all of our managers to embrace the philosophy that they should be growing their hearts as fast as they grow their wallets. To do that, we want to provide the training tools to help – tools so that they can help protect more families with life insurance and tools so they can be expert managers of their own money.”

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